GIVE HOPE! CHANGE A CHILD’S LIFE! – INITIATIVE OF SAATCHI & SAATCHI BULGARIA IN SUPPORT OF I CAN TOO
“Give Hope! Change A Child’s Life!” was inspired by the story of one of the children supported by I CAN TOO – 14 years old Vesselina Gospodinova.
Vesselina was diagnosed with optical muscular dystrophy at birth. Thanks to the support of I CAN TOO she improved her vision after a number of special procedures and achieved thirty-two percentage vision (32%) of her right eye.
Impressed by the will of the girl and her family, the creators of the initiative decide to tell the story of Vessy. One extraordinary and motivating story about the faith in good and change, which gives hope to hundreds of other children with special needs. A tale that shows us that together we can make a difference in lives of those children.
World artists joined the initiative who recreate forty moments of Vessy’s life. Twenty of them were turned into cards. The remaining twenty frames were unlocked in a specially designed application on the Facebook page of I CAN TOO, where everyone who had collected all the forty images could see the whole story of Vessy.
The artists, who joined the cause: Eliza Ivanova – animator at Pixar and a creator of the cult animations “The Cars” and “Brave”, Christo Stamboliev – Art director at DreamWorks Animation – Emmy Award winner for “The Penguins of Madagaskar”, Houben Tcherkelov – contemporary artist, who lives and works in New York, Valery Vasilev – Senior teacher at National Academy of Art, Rafail Nikolov – animator, the artists: Vesela Dancheva, Alexandra Kasabova, Petya Savova, Dennis Wilder, Nikolay Pecareff, Kaloian Toshev, Kokosyo, Ivaylo Gogov, the artists from Compote Collective: Yana Kazakova; Yoana Aleksandrova, Yasen Zgurovski, Ivan Bogdanov, Konstantin Zlatkov, Dmitry Yagodin and Youlian Tabakov, the artist from Distructive Creation, as well as the graffiti artists from 140 ideas:Yeto and JRMN.